7 Things About 5 marketing orientations You'll Kick Yourself for Not Knowing

https://periodicos.ufpel.edu.br/ojs2/index.php/dissertatio/user/viewPublicProfile/171148

The acquisition funnel, or obtaining funnel, can be a client concentrated marketing design which illustrates the theoretical consumer journey to the purchase of the service or product. In 1898, E. St. Elmo Lewis